Kristin is featuring my script drop cloth curtains today in her Tuesday’s Treasures party! Woo hoo!Īnd a very special “Thank You” to Gwen from The Bold Abode who presented me with not just one amazing gift, but 3! Three super cute favicons for my new DIY Show Off site! See it up there in on the web tab? Adorable! On a day when my dad would have been 70 and I was missing him, Gwen gave me a big virtual hug and a smile and if you’re looking for some inspiration and encouragement, you need to stop by and visit her. Then I’m glueing the elephants on so they look like they are pushing and holding up the books with their tusks.įor all you know they could be 10 pounds each of solid brass! I think they are going to turn out pretty coolonce my elephants are on the wood “L”and get up a little higher. I’m really happy with the outcome!What do you think? What animal would you make your bookends? Target had a whole bin of different plastic animals to choose from!ĬREATIVE and so cute! What a great idea…perfect easy project to get you DIY’ing in 2012! I know I’ll be keeping my eyes open for something fun to DIY my own bookends. To make sure they see the buddy discounts you’re offering, you suggest that Dan add signage about this promotion near the checkout counter, since that’s the place this audience is most likely to notice it.After I painted them I’m in the process of glueing together two pieces of wood for the “L” shaped ends.
Bookends target plus#
Choose from Same Day Delivery, Drive Up or Order Pickup plus free shipping on. No matter how much we’ve grown, we hold true to these values: that advocacy is the heart of every partnership, and storytelling is a. When I founded BookEnds in 1999, I did so with the belief that books can change the world, and it all starts with our authors and illustrators. The Hipster crowd has decidedly different communication preferences compared to the other groups, so your communication and promotion activities reflect this. Shop Target for book bookend bookends you will love at great low prices. Hello, and welcome to the BookEnds Literary Agency. You’re not convinced it’s going to translate into more book sales, but it’s worth a try. By rearranging shelving to create more socializing space, it opens up enough area for a live band to play for a small audience. The Hipsters you spoke with suggested Dan try this, and it could make Bookends more of a social draw for that crowd. Fortunately, they like to come to Bookends during times when there aren’t many Busy Families around, so that opens some unique possibilities for ways of appealing to both segments.ĭan is excited about your suggestion to invite local bands to perform on Saturday nights. However, they do make up one in five Bookends customers, so it’s worth reaching out to see if you can bring more of them into the store and get them to spend more money while there. You almost didn’t include them in the three target segments because they are a smaller-sized group and don’t spend as much as the others. The Wannabe Hipsters are an interesting group. Here is your Bored Empty-Nester game plan for the next couple of months: Since Empty-Nesters have told you they love both socializing and getting a discount, you and Dan are trying out a “buddy night” promotion, in which people get a better price if they talk their friends into spending at Bookends, too.
Dan is excited about introducing book clubs-one for fiction and one for nonfiction books-to cater to this segment’s interests. The “product” you’re adjusting is not just the books you carry, but the whole experience customers have when the come to Bookends.
You and your uncle brainstorm about ways of using the four Ps to win over even more of these customers (and get them to spend). They like to use Bookends as a meeting place with friends and acquaintances, and you think that is a promising direction. They have more time and more disposable income, and they spend more of both at your uncle’s bookstore. Marketing Strategy: Bored Empty-Nestersīookends’ Bored Empty-Nesters are both the largest and the most profitable of the target segments. With this new and improved information, it’s time to get to work on a marketing strategy and mix for each target segment. Looking at what they buy and why they come to Bookends, you’re getting some good ideas for ways of making the store more attractive for current customers, and you’ve got some ideas for bringing in new ones. Together, these segments make up more than 80 percent of Bookends’ clientele and about 90 percent of its monthly revenue.
0 kommentar(er)
